CAM Systems is an innovative software company that supplies traffic
and billing management systems. Known among local cable companies
for its Eclipse product, CAM wanted to create a broader identity and
strong brand to penetrate the network cable and broadcast television
markets.
rbx created distinct identities and product branding for each of
the three markets, local cable, network cable, and broadcast television,
under a corporate, umbrella brand. A single product platform was effectively
extended to match the requirements and biases of the markets.
With the unique market identities established, rbx created web pages,
collateral, advertising, a media relations plan, direct marketing,
and a trade show presence to support each market. All reinforced the
CAM Systems family identity, to further build and extend the corporate
brand.
As a result, CAM Systems has a new level of recognition and awareness
across the media industry and has built significant business in each
of its target markets.
